Barbara Kruger (American 1945)

I shop therefore I am (1990)

Photolithograph on brown paper bag. 43 x 27 cm
from the edition of 9000, published by the Kunstverein, Köln.

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Barbara Kruger (b. 1945) is an American artist whose work uses bold graphic language, appropriated imagery, and declarative text to question power, identity, consumerism, and mass media. Emerging from a background in graphic design and magazine publishing, Kruger became iconic for her black-and-white images overlaid with red, white, and black text—works that confront the viewer with direct statements about desire, control, and ideology. Her practice spans print, installation, video, fashion, and public space, and her work is held in major museum collections worldwide.