H&M x Comme des Garçons Bag

Shopper paper bag, 2008.

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The H&M × Comme des Garçons collaboration collapsed the distance between avant-garde fashion and mass retail. Rei Kawakubo’s radical design language entered the high-street environment, transforming the act of shopping itself into an event. Long queues, emptied racks, and disposable packaging became part of the work, where conceptual fashion met everyday consumption. A rare moment when “high meets low” was experienced not just in the clothes, but in the store.